We’re happy to announce that we’ve selected HED Cycling to be our international distributor. While our company names are anotomically similar it’s HED Cycling’s dedication to quality, rich dealer relationships and international reach that sold us. In addition, we are excited to work with Steve Hed and HED Cycling’s sponsored athletes to build the very best cycling computer solution.

At this time are still targeting late first quarter/start of the second quarter to start shipping Pedal Brain. Dealers that are interested in carrying Pedal Brain should contact HED Cycling at (888) 246-2629 or (651) 653-0202 if outside the United States between 9am and 5pm Central Standard Time.